The Godfather of drill music, Chief Keef, has just shared the official video for “The Talk.” It finds the Chicago veteran sitting atop a customized black-and-yellow Lamborghini Urus, partying with french bulldogs, and reminding viewers that he has dominated drill for well over a decade. The Southside native, now residing in Calabasas, keeps his roots close. The song celebrates how Sosa cultivated a lasting career out of some of the toughest circumstances without bending or breaking. The lens and special effects highlight that exotic cars and shimmering jewels were the product of keeping it real.
Sosa’s latest video follows June’s “Love Don’t Live Here” visual, which quickly surged past one million views. Earlier in the year, Keef appeared alongside Lil Gnar, Ski Mask The Slump God, and DJ Scheme for “NEW BUGATTI,” a video single that boasts approximately 10 million combined streams. Chief Keef’s catalog boasts two platinum songs as well as a gold plaque for his acclaimed debut album, 2012’s Finally Rich.