Artist Spotlight

Rucci Keeps His Paws At Necks On His Latest Project ‘For My Dawgz”

Rucci Keeps His Paws At Necks On His Latest Project ‘For My Dawgz”

For over 25 years, the west coast sound has been a legendary staple in the music industry. Rappers like Snoop Dogg and groups like NWA paved the way for rappers not only in the LA area, but across the world. Today, LA’s scene has a fresh new sound, all while still staying authentic and true […]

Big $wift and AzBenzz Making Their Mark on the LA Music Scene with Gudda$wift

Big $wift and AzBenzz Making Their Mark on the LA Music Scene with Gudda$wift

The LA music scene is rapidly growing before our eyes, and it’s truly a sight to see. Up until last year, we were below the radar with hidden gems just waiting to shine. Big $wift and AzBenzz happen to be some of those diamonds in the rough that were being slept on. Now, LA is […]

WATCH- Craigy F Is “Hard To Love” But This Video Isn’t

WATCH- Craigy F Is “Hard To Love” But This Video Isn’t

The Connecticut super villain Craigy F is back on The Ave. After an incredibly strong 2018, he continues to apply pressure in crunch time by dropping his dope new visual for “Hard To Love”,  directed by Eyeamcortez. The video follows Craigy on a power stroll through New York City and includes actual footage of Craigy […]

Monsoon-Causing Levels of Drip Exuded in Big $wift’s New “Lil Wayne” Video Directed By OutkastMarcoss

Monsoon-Causing Levels of Drip Exuded in Big $wift’s New “Lil Wayne” Video Directed By OutkastMarcoss

Downey, CA’s own Big $wift is back with a video for his Weezy inspired smash, “Lil Wayne” produced by Chucky Beatz. The Outkast Marcoss directed visual is major heat, which is why most scenes had to be shot out in the Arizona desert. Coincidentally, a monsoon occurred during the video shoot, likely because of the […]

#ITSMODELOTIME – A Peak Into The Lives Of Modelo Enthusiasts and Rap Collective DSO/8T3

#ITSMODELOTIME – A Peak Into The Lives Of Modelo Enthusiasts and Rap Collective DSO/8T3

DSO/8T3 are a rap collective from Southeast Los Angeles, CA. They’re also Modelo enthusiasts who banded together to create a banger for all of us to enjoy while we drink an ice cold imported beer when the clock strikes #ModeloTime. The video, shot by de-facto leader rapper/director DYSTOPIA is even more impressive, however. The group […]

PREMIERE: Chris O’Bannon Releases Cold New Visual For “Raise The Price”

PREMIERE: Chris O’Bannon Releases Cold New Visual For “Raise The Price”

Compton native Chris O’Bannon‘s stock has been steadily rising since he began making music. However, his notoriety has risen even more since he’s ingratiated himself with today’s best new artists by working with acts such as Buddy, Nef The Pharoah, AllBlack, 03 Greedo (free him), and G. Perico, Kalan.frfr, Roddy Ricch, as well as young […]

BlueFace Is The “Next Big Thing” And Here Is His New Video

BlueFace Is The “Next Big Thing” And Here Is His New Video

The inconceivable rise of Blueface continues. The Schoolyard Crip and former barber turned rapper is one of the hottest rappers in L.A. at the moment. He currently has over a million plays on his viral hit, “Dead Locs” and “Bussdown Thotiana” was seemingly required by state law to be played at least once at every […]