Artist Spotlight
PREMIERE: Trev Deshon Shares The Sharply Shot “Bret Harte” Visual
South Central’s Trev Deshon has brought us a sharply shot visual by the name of “Bret Harte” which is paying homage to the middle school Bret Harte. Trev sheds light on his upbringing in LA giving listeners a sense of nostalgia as he flows over the Alexandar Bang produced beat. His reference to 2000s LA […]
Soulja Boy: It’s His Game And We’re All Playing In It
The genre of hip hop has evolved through many phases since its birth into the music industry during the 1970s. Stemming from its roots in the Bronx, hip hop was able to influence music lovers from all areas of the world. One of those people happened to be an Atlanta native by the name of […]
Betchua Dog and Your Homegirl Too, Aye
Baltimore’s Shordie Shordie has a fucking BOP on his hands (and your homegirl too, aye). Shordie initially made a name for himself as a part of the Baltimore rap trio Peso Da Mafia, with group members Lor Dee (his brother) and Purp (his cousin), but now looks to further his career as a solo act. […]
Rucci Keeps His Paws At Necks On His Latest Project ‘For My Dawgz”
For over 25 years, the west coast sound has been a legendary staple in the music industry. Rappers like Snoop Dogg and groups like NWA paved the way for rappers not only in the LA area, but across the world. Today, LA’s scene has a fresh new sound, all while still staying authentic and true […]
Big $wift and AzBenzz Making Their Mark on the LA Music Scene with Gudda$wift
The LA music scene is rapidly growing before our eyes, and it’s truly a sight to see. Up until last year, we were below the radar with hidden gems just waiting to shine. Big $wift and AzBenzz happen to be some of those diamonds in the rough that were being slept on. Now, LA is […]
WATCH- Craigy F Is “Hard To Love” But This Video Isn’t
The Connecticut super villain Craigy F is back on The Ave. After an incredibly strong 2018, he continues to apply pressure in crunch time by dropping his dope new visual for “Hard To Love”, directed by Eyeamcortez. The video follows Craigy on a power stroll through New York City and includes actual footage of Craigy […]
Monsoon-Causing Levels of Drip Exuded in Big $wift’s New “Lil Wayne” Video Directed By OutkastMarcoss
Downey, CA’s own Big $wift is back with a video for his Weezy inspired smash, “Lil Wayne” produced by Chucky Beatz. The Outkast Marcoss directed visual is major heat, which is why most scenes had to be shot out in the Arizona desert. Coincidentally, a monsoon occurred during the video shoot, likely because of the […]
#ITSMODELOTIME – A Peak Into The Lives Of Modelo Enthusiasts and Rap Collective DSO/8T3
DSO/8T3 are a rap collective from Southeast Los Angeles, CA. They’re also Modelo enthusiasts who banded together to create a banger for all of us to enjoy while we drink an ice cold imported beer when the clock strikes #ModeloTime. The video, shot by de-facto leader rapper/director DYSTOPIA is even more impressive, however. The group […]
PREMIERE: Chris O’Bannon Releases Cold New Visual For “Raise The Price”
Compton native Chris O’Bannon‘s stock has been steadily rising since he began making music. However, his notoriety has risen even more since he’s ingratiated himself with today’s best new artists by working with acts such as Buddy, Nef The Pharoah, AllBlack, 03 Greedo (free him), and G. Perico, Kalan.frfr, Roddy Ricch, as well as young […]
BlueFace Is The “Next Big Thing” And Here Is His New Video
The inconceivable rise of Blueface continues. The Schoolyard Crip and former barber turned rapper is one of the hottest rappers in L.A. at the moment. He currently has over a million plays on his viral hit, “Dead Locs” and “Bussdown Thotiana” was seemingly required by state law to be played at least once at every […]
Big $wift Releases Sleek New Visual For “Stacks In The Whip” Dir. Outkast Marcoss
RosecransAve mainstay Big $wift has linked with Outkast Marcoss for a sleek new visual to the booming single, “Stacks In The Whip” produced by Saltreze and $wift himself. The video shows $wift in his natural habitat, surrounded by gaggles of ganja, women braiding his hair and wopping their derrière. Watch below!
PREMIERE: A$ton Matthews Releases Titillating “10 TOEZ” Video Directed by Jon Psycho
L.A.’s own A$ton Matthews has released a titillating new video for his “10 TOEZ” track (produced by JimmyPedigree). Directed by Jon Psycho, the visual gives you a first hand account of a regular Tuesday night for A$ton and his boys. They are doing what any good street philanthropists would do, give back to their […]
LNDN DRGS -“Hop Out” Remix Feat. Curren$y Music Video
LNDN DRGS & Curren$y deliver a dope visual to match the track that perfects the definition of cruising music. Within “Hop Out” both artists are seen enjoying themselves within the hypnotic track with classic lowrider cars close behind. Showcasing their smooth delivery with a cruise down the boulevard, the visual may bring back some memories for most. Watch […]
Big $wift is back with a syrupy new song titled “Supposed To” produced by Saltreze
Big $wift is back with a syrupy new song titled “Supposed To” produced by Saltreze. The rapper turned crooner separates himself from other artists by showcasing his versatility, opting to serenade the lil’ babies for a change. The auto-tune infused track sounds like a lullaby for promiscuous people who love having a great time without […]
Rob TWO “Makes Sense”
Rob TWO is right back at your neck with a new track that sounds like audio razor blades and lyrical lemon juice. The aggressive, self-produced track is titled “Makes Sense”. Rob makes it clear how he’s coming this summer, all gas, no breaks. If you’re an opp, you’re dog food, and he’s a hungry pit […]
Craigy F Drops “Super Villain Craigy F” Album
Rosecrans Ave has had Craigy F on the radar since 2015, & it’s been an amazing journey to watch his success grow over the years. The Connecticut artist has made an imprint on the West Coast always making sure to show love via shows or interviews while he visits. Today he stops by the Avenue […]
Drakeo The Ruler’s Triumphant Return ‘Cold Devil’ Is Here
After a lengthy prison stint that kept him away for the majority of 2017, Drakeo The Ruler has finally returned to claim his stake as Mr. Everything. The apathetic superstar has had fans clamoring “Free Drakeo” at shows, and online for 11 months. The very night he was released from Prison (November 30th, 2017) he […]