Rucci – “What Im Into” Music Video Dir. by REALMOVIE

Rucci gives fans a first-hand look at a what a busy day entails for him in his latest visual for “What Im Into.” Off his “For My Dawgs” project, the visual was brought to life through the eyes of REALMOVIE & captures the busy yet fun tasks that our favorite dawg handles. Over a CeeBeats […]

Fred Blaze – “LOL!” Feat. 1TakeQuan Prod. by SalTreze

The term LOL is used loosely & doesn’t necessarily mean ‘laugh out loud’ all the time, it’s more or less used to soften the blow of a slight diss. That is exactly what Fred Blaze & 1TakeQuan have mastered on their latest track “LOL!” produced by SalTreze. Over a dark piano tone, Blaze & Quan […]

Mani Coolin’ – “That’s On Me” Feat. Rucci & KingxRiko

Starting off the year with an epic show at Los Globos, Mani Coolin’ hits the Avenue with Rucci & KingxRiko on “That’s On Me.” Over a calm piano melody, the soothing vocals of Riko fade in along with the slight bass of the song. The calm mood sets up the perfect vibe for listeners to […]

Houston’s Doeman & Maxo Kream Connect for “Southside Kings”

Houston’s Doeman and Maxo Kream connect for the undeniably dope “Southside Kings”. The two southern Houston staples bring both the barrio and the hood together and absolutely rip DJ Nobody‘s instrumental with menacing bars. The intro of the record samples the classic 90’s film “Blood In Blood Out” where Montana (head of La Onda) says […]

Earl Swavey – “Aww Shhh” Feat. BandGang Lonnie Bands & Rob Vicious Prod. by Yung Henny

The bridge between LA & Detroit continues to get stronger with a new track titled “Aww Shhh” with LA’s Earl Swavey & Shoreline Mafia’s Rob Vicious, alongside Detroit’s Bandgang Lonie Bands. Produced by Yung Henny, the heavy bass filled production contains the perfect feel for all three artists to talk their sh*t & leave listeners with a […]

Boogie – “Silent Ride” Music Video

Boogie has kept fans on the edge of their seats waiting for new music, or new anything for that matter. It’s even gotten to the point where fans have begun direct messaging his tour DJ & although we’re sure the release of things is out of his hands, we’ve finally got some new info. On […]

BBKnight Links with JuiceWrld For A Syrupy New Single Titled “DOLCE”

Upland California does not have the same frills and tourist attractions of a major neighboring city like LA, or San Diego, however it does have a rising star by the name of BBKnight. And BBKnight has something no new artist from California currently has, a super dope new song with industry darling JuiceWrld. The syrupy […]

Kee Riche$ – “Northwood & Tajauta” Music Video Shot by ImagingByX

Kee Riche$ mind is on fire within his latest visual for track “Northwood & Tajauta” & it’s a must see. The closing track from his “Raised Off Rosecrans” project, Riche$ lets listeners in on a bit of his past along with some accomplishments. From stealing beats from YouTube to sold out shows, he reminisces on how […]

Kalan.frfr – “Hot N Ready” Freestyle

Kalan.frfr an artists that never fails to bring some sort of heat. Sure, it’s usually by the way he caters to his female fans, from the way he wants to cater them or effortlessly serenades them off their feet. There’s always another side to our favorite stars that we hardly see but Kalan holds nothing […]

AzSwaye – “Pop Shit” Prod by JR

AzSwaye taps in with young upcoming producer JR for his latest track “Pop Shit” & that’s exactly what the duo have done. As JR brings us a harder felt West Coast sound, it still holds a jarring tone that is perfect for Swaye to express himself on. Bringing his energy at full force, Swaye never […]

A$ton Matthews “Shootout” Featuring Rucci & Saviii3rd Prod. Mike Crook

The 562 legend A$ton Matthews recruits Inglewood’s red-hot rapper Rucci as well as another 562 legend, Long Beach’s Cash Money rep Saviii3rd for “Shootout”. Which is extremely serendipitous because if I needed to recruit three LA artists for a real life shootout, A$ton, Rucci and Saviii would be my top three draft picks and I’d […]

Rucci Keeps His Paws At Necks On His Latest Project ‘For My Dawgz”

For over 25 years, the west coast sound has been a legendary staple in the music industry. Rappers like Snoop Dogg and groups like NWA paved the way for rappers not only in the LA area, but across the world. Today, LA’s scene has a fresh new sound, all while still staying authentic and true […]

Detroit 2 Inglewood, The Hardbody Highway

Without a doubt the Detroit and California connection is great for the rap game. There is no question that Inglewood’s own Ice Burgandy has made himself a name in the rap community, as a former Bricksquad associate. However, he continues to produce quality records to this day. On “Detroit 2 Inglewood” Ice spews cold bars […]

1TakeQuan – “2019” Prod. by 420Tiesto

1TakeQuan is coming in hot as the year begins & if you haven’t already tapped in now is the perfect time to catch up. His plans are displayed within his lyrics on his latest track “2019” that’s laid out over a 420Tiesto production. Fans are aware that Quan isn’t one to spare feelings & as […]

TSwish – “Work For It” Feat. Big $wift Music Video Prod. by AceTheFace Shot by OutkastMarcoss

TSwish hits the Avenue with Big $wift for their motivational ass-shaking track “Work For It.” Produced by AceTheFace, Swish announces there will be no hand-outs as the money over here has to be earned. No matter how it’s done, as long as the task is completed well the work will be rewarded for the two […]

Holland Izz – “Natural Born Flexer” Feat. AzSwaye

Holland Izz taps in with Cult member AzSwaye for his latest track titled “Natural Born Flexer” & the sound that the two have laid out is unlike any other. As Izz delivers with his usual unique tones & clever lines, flexing is apart of his everyday life. Although the sound may seem a little out […]

Kee Riche$ – “In Love With A Trapper” Music Video Shot by Dundee Films

Kee Riche$ brings his single “In Love With A Trapper” to life with the help of Dundee Films & continues to tell the story that said EP holds. As the visual opens, Riche$ is seen on his trap phone while the lead shawty is busy counting money. As he tells the story of hustle, with that […]

Nipsey Hussle – “Victory Lap” Feat. Stacy Barthe Music Video

Closing out 2018 with a bang, Nipsey Hussle‘s “Victory Lap” album has blessed countless Album of the Year lists, stages, & has even gained itself a Grammy nomination. In light of all that excitement, it’s only right that the album titled track gets to be brought to life via a visual. Directed by Sergio, the […]

Rucci x 1TakeJay x AzChike “Chupa Mi Pito” Music Video Dir by REALMOVIE & OutkastMarcoss

The Winning Team is at it again bringing one of their bangers to life in a party setting that will make viewers wish they were there. Rucci, 1TakeJay, & AzChike are the current force to be reckoned with & neither of the three are afraid to outright say “Chupa Mi Pito.” Directed by REALMOVIE & […]

LISTEN- Rosecrans Radio’s 2018 Wrap Up Episode

Being that 2018 was a wild, unpredictable year especially in the realm of hip hop, we decided that we needed some help wrapping the year up. So we invited Rosecrans Radio residents Cypress Moreno and Miguelito, legendary LA writer Jeff Weiss, esteemed hip hop journalist Paul Thompson, and A&R extraordinaire Dullboy Zini. We discuss the […]

Yung Pinch – “Lost At Sea” Mixtape & “Not Tea” Official Music Video

The beach boy is still rolling strong off of the Lost At Sea mixtape that dropped last month. Yung Pinch delivers his unique style and stretches his vocals for 7 wholesome records. The production is done by a number of well-rounded producers such as Hit-Boy, TheRealChinoo, and TayDaProducer. With only a sole feature from Phoraone on the whole tape. Pinch has […]

Bino Rideaux – “On My Soul” Prod. by Blxst

As Bino Rideaux gets ready to release a new project come 2019, he hits us with his first single “On My Soul.” With production from Blxst, the track contains a smooth vibe with the perfect amount of bass that brings more feeling to Rideaux’s flow. Within the visual, he’s seen hanging with the homies in […]

1TakeQuan – “Bopper” Prod by 420Tiesto

With the little stunts that 1TakeQuan has been taking lately, whether it be wild cover art, dance videos, or new challenges, we’re happy to see him back on the Avenue with yet another banger. His latest track “Bopper” has arrived just in time for fans to f*ck it up too into the new year. Produced by 420Tiesto, […]

AzChike – “Tweaking” Feat. AzSwaye Prod. by MarvelMayne

As members of the AzCult continue to shine brightly as the year ends, AzChike & AzSwaye have come together over a Marvel Mayne beat & the energy it contains is fire!! With the calm-cool & collected tone that Chike carries, he’s nonchalant about his growing popularity that leads to women being obsessed. Swaye delivers with his […]

Big $wift and AzBenzz Making Their Mark on the LA Music Scene with Gudda$wift

The LA music scene is rapidly growing before our eyes, and it’s truly a sight to see. Up until last year, we were below the radar with hidden gems just waiting to shine. Big $wift and AzBenzz happen to be some of those diamonds in the rough that were being slept on. Now, LA is […]

Rolling Loud LA 2018 Recap Featuring Interviews W/ Rucci, Blueface, Mozzy, Maxo Kream & $tupid Young

LA’s best new media syndicate Rosecrans Ave attended the first ever Rolling Loud in Downtown LA and had a phenomenal experience. We witnessed performances from Shoreline Mafia, Reason, Roddy Ricch, Blueface, Rucci, $tupid Young, Rico Nasty, Yung Pinch and more. Plus we ran into some friends like 1TakeJay, AzSwaye, AzBenzz, Free Ackrite, and Cypress Moreno. […]

LISTEN- Rosecrans Radio 080 Featuring AzBenzz & Big $wift

Rosecrans Radio sat down with LA’s newest dynamic duo AzBenzz and Big $wift as they put the finishing touches on their forthcoming “Gudda $wift” project. The two tell their unique background stories, speak about meeting each other years before they would ever work together, how terrible Downey High was, and what we can expect from […]

WATCH- Craigy F Is “Hard To Love” But This Video Isn’t

The Connecticut super villain Craigy F is back on The Ave. After an incredibly strong 2018, he continues to apply pressure in crunch time by dropping his dope new visual for “Hard To Love”,  directed by Eyeamcortez. The video follows Craigy on a power stroll through New York City and includes actual footage of Craigy […]

Very Important Pumpkin, A Story By Rosecrans Vic (Rolling Loud L.A. Day 1)

December 14th, 2018- Los Angeles, CA When you attend Rolling Loud as a “VIP” you have certain privileges. It will give you a false sense of importance if you buy into it. Because the real truth is, your clout juice is shrinking with every second. You’re not that important, you’re not a superstar from Dallas […]

Nipsey Hussle – “Perfect Timing”

After a phenomenal year with the release of “Victory Lap“, touring, hitting Rolling Loud Los Angeles, & snagging a Grammy nomination, Nipsey Hussle wraps up the year with the release of “Perfect Timing.” As he speaks on being aware of his creativity he regrets making n***as wait. Knowing that the talents he holds within his […]

Mozzy – “Black Hearted” Music Video Shot by Suj

Mozzy continues to deliver touching visuals for tracks off his “Gangland Landlord” album & “Black Hearted” is no different. As he speaks on his late friend Zo, the pain of his loss is felt within his vocals. Thinking he can numb the pain, it still lingers heavily & he’s accepted that it may never fade. […]

YG – “Slay” Music Video Feat. Quavo

Off “Stay Dangerous” album release, YG releases a visual for single “Slay” that features Migos member Quavo. The visual opens with a shot of ‘heavens gates’ along with some beautiful angels mingling about. As YG takes his place at the ‘stairway to heaven,’ Quavo serenades the angels, ‘All you wanna do is just slay..’ A […]

Blueface – “Bleed It” Prod. By Mike Crook and Directed By Cole Bennett

If you had any doubts that Blueface was next up they were definitely let go of today. The release of the “Bleed It” music video earlier skyrocketed to over a million views in less than 12 hours. Mike Crook sets up the scene with the defining production that is unmistakably west coast. One of the most prominent visual masterminds […]

Blueface – “Studio” Prod By Lillaudiano

Blueface is taking over the game at an alarming rate and doesn’t show any signs of slowing down. On “Studio” he takes us through his process from being down to his now life of fame and constant hit making. He gives a melodic approach for the hook and loses himself in the beat for the verses. The […]

Rucci – “Conversations x Mopsticks” Freestyles Music Video Shot by OutkastMarcoss

Rucci delivers a two for one visual for his freestyles “Conversations” & “Mopsticks” off his recent “For My Dawgz” mixtape. Said to be the prequel for his upcoming album “That’s Norf,” Rucci continues to add fire to the flame that he effortlessly helped spark on he LA scene no too long ago. Shot by OutkastMarcoss the […]

Dj Bugsy – “On The Floor” Feat. Kalan.FrFr & 1TakeJay (Prod. By Swish)

Dj Bugsy consistently keeps his ear to the streets and stays helping the hottest talent in the city get up. He taps in with two of the LA areas most acclaimed rising artists Kalan.FrFr and 1TakeJay for “On The Floor”. The slow jam is produced by Swish and features the smooth vocals of Kalan. Jay comes in with his usual energetic flow still tailoring […]

Kalan.frfr’s Risqué New Visual “Naked” Is A Must Watch

Kalan.frfr is back with the risqué new video to his “Naked” record off his ‘TWOFR’ project. The Compton artist is closing out his incredibly successful 2018 on a high note, as he was just brought out as a special guest at Rolling Loud by a few of the performers, staking his claim as a deserving act to […]

Shoreline Mafia – “Moving Work” Official Music Video

Fresh off of their latest mixtape OTXmas, Shoreline Mafia releases the first visual of the project for “Moving Work”. The whole team including Ron-Ron post up in a luxurious house in Hawaii for the video. Honestly if the entire visual was them sitting doing nothing it still would go hard just based off the strength of the record alone. […]

03 Greedo – “Dear Winter”

03 Greedo left an astronomical effect on the game and a full catalog of music in the vault before his untimely sentencing earlier in the year. The Watts artist made sure to stash up as much as he could for the fans until he’s released, which hopefully will be sooner than originally expected. His most […]

LISTEN- Rosecrans Radio 079 Featuring Fat Meech

DESCRIPTION- Rosecrans Radio sat down with the compelling South Central artist Fat Meech for a very amusing interview. We learn about the singer’s background in the church choir, what it was like growing up in his neighborhood, being recognized at the local swapmeet now that he’s reached some musical infamy, the true stories behind the […]

Fat Meech – “Hurt Me” Official Music Video

Fat Meech harmonizes in his video for “Hurt Me”. The South Central artist is followed from the moment he hops out of bed through his day. We see him laying down his verses from the side of his house to graffiti filled alleyways. He gives the soulful record a well orchestrated visual to match. Watch below.

Kyle Banks – “Time Go” Prod. by Meez & Louie Ji Shot by Patroni Films

Los Angeles artist Kyle Banks stops by the Avenue with a new visual for his single “Time Go.” Shot by Patroni Films, the visual opens with a scene of what is sure to become a heated argument. With much conflict regarding his decisions & past mistakes, Banks decides to take on the city as the […]

Larry June – “Organic Watermelon Juice” Music Video

Larry June keeps it pretty simple when it comes to visuals yet they’re unique & get the message across no matter what & with that, we say, ‘Good job, Larry!’ Off his latest release “Very Peaceful” June takes a stroll by the coast in his visual for “Organic Watermelon Juice.” Shot by Creating Paradise, the […]

ALLBLACK & Kenny Beats “Weigh Ins” Music Video feat. Rob Vicious

Off the collab project “2 Minute Drills,” ALLBLACK & Kenny Beats return to the Avenue with their music video for “Weigh Ins.” Featuring Shoreline Mafia member Rob Vicious, the track contains both artists clever flows & versatile energy that is well liked when the two work together. With it also being one of the dopest […]

Chris O’Bannon – “No Rush” Remix ft G Perico & $tupid Young

Chris O’Bannon taps in with the talents of G Perico & $tupid Young for his “No Rush Remix where the trio of artists takes over a Los Angeles strip club for a good time. Opening with a shot of Staples Center, the focus changes to a coup with some beautiful females inside. As each delivers their […]

$tupid Young – “True Story” Album

Long Beach’s own $tupid Young hits the Avenue today with the release of his “True Story” project. Within his 11 tracks that include his released singles “That’s Facts” (P-Lo), “Give It Up” (Lil Gnar), & “Cold Nights,” Young describes various experiences of growing up. Speaking on having faith for a brighter future while also being prepared […]

On The 7th Day of Christmas, Shoreline Mafia Releases “OTXmas”

The holidays are a few weeks away but rap group Shoreline Mafia is playing Santa in more ways than one this year by gifting fans with their project “OTXmas.” Featuring Master Kato’s “Ride Around” & Ohgeesy’s “Homicide” (Bandgang Lonnie), the project features all four talented members teaming up as well as going at it solo […]

LISTEN- Rosecrans Radio 079 Featuring Jay Worthy & T.F.

Hide your sister. Rosecrans Radio sat down for a hilarious and informative interview with two of LA’s dopest artist, one hailing from Bompton and the other from South Central, The Fifties to be exact. Jay Worthy and T.F. are working on a new collaboration project titled “Ballads Of a Dopehead” that we learned more about, […]

Earl Sweatshirt – “Some Rap Songs” Album Stream

The long awaited Earl Sweatshirt album is finally here. Some Rap Songs is available on all streaming platforms right now and I, for one, am going to make time to listen to it, especially since it runs at just under 25 minutes long. Earl has always had great bars and from the singles he dropped recently, he […]

Jay Rock – “Shit Real” Feat. Tee Grizzley

“Shit Real” is the latest single off Jay Rock‘s “Redemption” album to get a visual & he continues to bring his best when his tracks come to life. Directed by Jack Begert, the visual opens up with Rock keeping watch as someone loses their life. Revenge is sought out quickly though, & the consequences are […]