Dubba-AA Pivots From Hit-Making For NBA YoungBoy To Dropping Singles With Latto

Dubba-AA Pivots From Hit-Making For NBA YoungBoy To Dropping Singles With Latto

Florida native Dubba-AA is likely a name that Southern rap fans have heard more than once.

Within the last decade, he has crafted seminal hits for rap superstars such as NBA YoungBoy, Kodak Black and Lil Uzi Vert, all while evolving into a 15-time RIAA Platinum-certified record producer in the process.

Dubba-AA fully jumped into the waters as an artist with his 2019 The Flex Tape mixtape series, which is home to his Latto-assisted “Can’t Be Mine” banger, and has since worked with several artists including veteran rapper Bow Wow for their recent “Hold You Down” collaborative single — which samples the Beware Of The Dog lyricists’ 2005 hit “Let Me Hold You” featuring Omarion.

Now, Dubba-AA is focused on carefully carving out his lane as a solo artist, and has joined forces with indie label icons+giants, in partnership with ADA Worldwide, Warner Music Group’s independent label and artist services arm.

Blending the sounds of his youth with his hit-making tendencies, Dubba-AA is manifesting the grace to take the music industry by storm with his “All I Need” visual single.

In an Instagram post on Friday (February 25), Dubba-AA revealed how his humble beginnings in the tender and loving Church community of West Palm Beach influenced the release and represents his journey from the trenches to the top of the charts.

“We grew up in the church, then we got older gettin active in the streets bc we needed money, cars, and kicks,” he wrote in part. “This first record ain’t so much only about God. Then it is about the thing/things that makes your soul tick. A big thank you to the real fans the ones that are here right now, before the Grammys, before Platinum Plaques, or #1s on Billboard. All I Need Out on all Platforms #AStormIsComing.”

In the Trill Phil-directed video for “All I Need,” Dubba-AA further channels the spirit of the Holy Ghost as he belts his rap-sung bars while seeking refuge in the pews of Hurst Chapel in West Palm Beach, Florida.

Dubba-AA explained how his intentions behind writing “All I Need” were rooted in his desire to force his listeners to take a moment to be introspective.

“When I wrote ‘All I Need,’ it was intended for the listener to tap in with who they really are,” he said. “Whatever it is you need in your life, listening to this song will bring it out of you.”

Dubba-AA has many bags these days, and has also begun to transcend his career in the music industry by stepping into the role of an executive producer for VH1’s hit television show Signed, which follows three music moguls, Lenny S, Rick Ross and The-Dream, as they develop unsigned Hip Hop and R&B artist in the city of Atlanta.

Check out the full video for “All I Need” below.

DROPS MEDIA

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