With everything that has been going on in the world right now, the only music that has been taken seriously are the songs with a message. A message that actually touches the audience through this vulnerable time. The people turn to these recording artists to use their platform to basically, just relate to them. Most of these artists can relate to them from the color of their skin, and therefore having the same problems as the normal everyday person. In a time like this, the real storytellers shine, hence the return of J.Cole, a hip-hop prophet.
The North Carolina-born artist is back with his surprise single titled, “Snow On Tha Bluff”. The song title comes from the 2011 film, with the same name. The cover art is a screenshot of his notes from his phone that includes the lyrics from the song. The date titled is June 4, 2020. The instrumental is entirely produced by Cole himself, and the beat isn’t doing too much. Which was probably intentional, because he wanted the attention of the song to be solely on the lyrics, and not on the beat. There is no chorus, only a 3 minute long verse. Cole strays away from the double-entendres, or any clever lines whatsoever. The track is very much straight forward, and in your face. The message he is displaying is as clear as it gets. He subtly talks about Chicago artist, and vocal anti-capitalist, Noname.
“My IQ is average, there’s a young lady out there, she way smarter than me
I scrolled through her timeline in these wild times, and I started to read
She mad at these crackers, she mad at these capitalists, mad at these murder police”
The people tend to turn to artists like J.Cole, who has never shied away from using his voice when it comes to any political issue. He was in Fayetteville, NC, his hometown, peacefully protesting with his people. Tracks like this is what separates J. Cole from the most of the MC’s that have come up in his era. When we needed him most, Cole delivered. “Snow On Tha Bluff” out now on all streaming platforms.