In 2020, Hip-Hop is in a better place than it’s ever been. The reason? There are SO many different sub-genres and unique ways to experience Hip-Hop. If you’re at all a fan of the genre, there’s something out there specifically for you. With the internet providing that boost, it’s also given way to many different eclectic artists that may have been looked over otherwise. One of those guys is Adi Rei. Hailing from Cleveland, he eagerly showcases his immense talent in the brand new video for, “Twisted.”
Directed by Cobain, of Guapruns, and Rei, “Twisted,” is a colorful, engaging video that does a beautiful job of taking advantage of its’ surroundings. Whether it be the classic whips, the beautiful women, or just the overall scenery, the video’s charm is found within it’s own beauty. As for the music, Rei puts his effortlessly infectious on display as he impressively skates over the ambitious production, which he made himself.
With that kind of creative direction to go along with some obvious star quality, it should be sooner, rather than later, that we see Adi Rei’s name start to buzz. Get hip below.