I have to be honest, at first, I wasn’t really feeling this new wave of rappers with these extra long names. It’s not to say that I didn’t enjoy their music, I just hated having to constantly reference back to ensure I was spelling the name correctly or using the right punctuation, it was tedious. But, those days are behind me, because, as I found out, often times those rappers would be the ones with the heat, while Joe Blow with the normal name, had normal music. So when I came across NYC native, SHE LOVES BOON, I already knew he had some hot shit, and I was right, as he drops off his new video for, “OMG!”
Directed by Doomi, the video takes places in a visually stimulating flower field that, to be honest, helps make this video that much better. For whatever reason, watching him hang in the flowers, crooning to the infectious production provided by Eem Triplin, it just feels right. For his part, Boon completely takes command of the record, leaving no melodic no melodic pocket unscathed.
Take a look at the video below, and get familiar with SHE LOVES BOON.