Paramount legend Swifty Blue is taking no prisoners with his newest visual, “No Love” produced by RIAA certified Platinum producer, Beatboy. Swifty provides a brand new perspective amongst current LA rappers, as he speaks on life as a Latino-American, putting the pieces of his life back together after his most recent stint in jail. Only one year since being released from jail, Swifty has carved out a lane in his community by creating a loyal fanbase from his consistent output of videos, and constant interaction with supporters. “No Love” is the latest leak from his newest project “Took Some Losses” the long awaited body of work his fans have been pleading for.
Just like most of us, Swifty Blue’s year has been the highest of highs and the lowest of lows. He has secured multiple lucrative brand partnerships due to his growing popularity, charisma, and distinct look. In April of this year, Swifty was interviewed about Nipsey Hussle in The Fader and how it affected him personally. A few months later, a close friend of his and camera man was murdered due to senseless gun violence. One can infer that going through an influx emotions in a short period of time can make one cold, thus creating a track titled “No Love”.
Welcome to Swifty’s world, and watch the video below.