Holland Izz makes his Rosecrans Ave debut with his latest music video for “Playa” off his recent “Sunny Tapes Vol. 1.” Produced by ANTDAWG this track opens with artist KB Devaughn as his deep-toned voice begins, “It’s the playa in me n****, It’s the playa in me,” over a dark piano melody. As the bass kicks in Izz hits listeners with some realizations about life speaking of having nobody when he needed help, as he’s come to find more success he dodges the ones who ask for handouts. Tauvaa keeps up with the theme of the track of trust issues & fake homies as KB delivers the last verse speaking of the ‘goobers’ who act like they’re about that street life.
The visual for “Playa” was shot by Jon Psycho & portrays the track well with added filters & great emphasize. Opening with a shot of Izz in the backseat of his car as he raps, it cuts to KB trying his best to keep his cool as a police officer presses him against the hood of his car. In between shots, the trio is seen in the neighborhood enjoying each others company before things start to get a little hectic. From ransacking Izz’s car to having the ‘homies’ press Tauvaa, KB sits on the curb in cuffs before he’s escorted off-screen.
Although this is the first for Holland Izz at the Avenue we hope to see more from him as visuals & new music comes about. For now, you can check out the visual for “Playa” below & be sure to give “Sunny Tapes Vol. 1” a listen.